RICO RINALDI
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Designer Profile

The local fashion scene has a new star. It's Rico Rinaldi. And he's fast making a name for himself.  Up and coming fashion designer, Rico Rinaldi creates a sense of individuality from various elements. The 24-year-old designer loves the art of draping for his high end touch and for the ready-to-wear and bridal's collection is a state of his creativity. Having caught the designing bug from the tender age of 10, as he watched with admiration and pride how his mum, who had a knack in tailoring, turned bales of cloth into fashionable pieces of apparel, years later, he joined the Limkokwing University of Creative Technology, Cyberjaya. He succeeded in becoming a graduate student who was awarded the Best Lifestyle Designer 2008 by the university for fashion and retail design.

He was the 1st student out of his classmates that have won a fashion competition even he was just in semester 2, a glorious winning at Malaysian Batik Fashion Accessories Design Competition in 2006.

The win prompted him to join another competition  - The Paco Rabanne "Black XS is The New Black Fashion Couture Design" - which garnered him the top prize for the women's wear category.

The Triumph Inspiration Award held at Pavilion - where participants were required to design lingerie -added another feather in Rico's cap. He managed to get the National, 2nd runner up title.

In 2009, he participated in the Mercedes Benz Stylo Young Designer Award by MODA (Malaysian Official Designers Association). With his Queen of India collection, Rico was chosen as one of the the top 12 finalists.

Along the way, he's worked in Limkokwing University with his care to shine and build the other young talents of his students to gain the industry experience as he worked as tutor in Fashion Event Coordinator. While that in 2010 he was  voted top3 for The Young Designer to Watch in 2010 by Tongue in Chic Annual Style Awards.

Bring in his name as well as his label up to shine in the fashion industry he won Piala Seri Endon 2009 with the theme called Republic Flora. A long research on the floral motive while drawing inspiration from anti-war efforts in the United States of America where the term ‘Flower Power’ was widely used especially against the war in Vietnam during the 1960’s. Rico said that the strength and conviction of the efforts although masked behind the gentlest form of creation, a flower, conveys the true essence of Batik which is a dominant craft executed with extreme gentleness and detail.With three garments on display - women’s casual, women’s evening wear and men’s formal Rico made to the finals against a total of 122 entries.

in 2011, he was nominated for The Cosmopolitan Fun Fearless Fabulous Awards in The Young Designer Award along with other top young Malaysian designers.

His dream came true when in 2011, awarded for the Anugerah Pereka Muda Terbaik Anugerah Pesona Tenun Berita Harian and flaunt the winning collection to London and the chance to further his study at London Fashion School of Art in Customized Pattern Making and Fitting.
  
Two icons that Rico looks up to, and is truly inspired by, are Alexander McQueen and John Galliano. Like his idols who are known to bring quirkiness and adventure to greater heights in their designs, Rico says, "I bring out the unexpected and design them onto day-to-day wear ..."

Curtsy: The Sun