RICO RINALDI
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                   The moment has come for this beautiful independent designer to showcase his Eidul-fitr collection, Summeraya. This hip and upcoming designer has always been best in his sense of individuality on its own. Archiving several awards such Pereka Muda Terbaik for Anugerah Pesona Tenun Berita Harian 2011, Piala Seri Endon 2009, Malaysian Batik Accessories Design of Yayasan Budi Penyayang 2006, Paco Rabanne Black Fashion Couture Design 2007, Triumph Inspiration Award 2007 and many more, Rico Rinaldi is truly a rising brand in the making.

                    Summeraya 2012 has embraces its new collection, whereby this year’s collection have brought another step forward back to nature. Rico Rinaldi made nature to contemporary to Summeraya collection a phenomenal trend for Eidul-fitr. The transition has changed previous Summeraya to preserve the beauty of nature, encompassing a beautiful, wearable piece that remains relevant in the modern society of our today’s generation.

                   Therefore Rico understands that the assemble is a unique interpretation of nature’s most preserved soul, to its desire to bring a beautiful assumable to its fullest form of art and at the same time they also meet the needs of women who loves being surrounded by nature to come in between their love of fashion and this is when Rico Rinaldi treasures the moment to embrace the timeless needs with style and practicality.

                   Completing this year’s ethnic collection is of variety colours of printed motives, such as soft tone palate on chiffons and neutral colours on cottons and adding closing pieces of printed tribes motives on chiffons, completes the Summeraya collection that inspired by tribe ethnicity with distinguished silhouette, detailing and cutting of caftans and baju kurungs, I would say that it is a wholesome collection that stretches the imagination of Nature Soul to its Heritage.

                      The versatility of Summeraya 2012 yet an extraordinary assemble to look forward too. Hence it focuses on today’s modern women’s fashion of all ages. It’s a collection that combines ethnic & nature to its beautiful assemble. The new Summeraya creates chic treasures of nature that celebrates a new touch for Eidul-fitr to its soul nevertheless to bring back the tribe in you.